| Our Success
We have brought together a crew of skilled professionals with a high level of technical sophistication, energy, vitality and business acumen to make it happen at any level of global ship brokerage. And the results do speak for themselves. With representation in New Zealand and Australia we are well placed to serve the Asia-Pacific market.
Recent clients have ranged from the Royal New Zealand Navy to the New Zealand High Court, all of who have profited from our expertise and ability to find the right buyer at the best price in the shortest amount of time. This is made possible by our worldwide marketing expertise and by our presence in Australasia, a geographical advantage that our clients and associated mortgagee banks strongly benefit from.
The Marketing Strategy Using specialist know-how, modern communications strategies and technologies such as the internet, as well as the talents of state-of-the-art advertising consultancies, we provide a level of marketing penetration and effectiveness unparalleled in our industry. Unlike some of our major overseas competitors, we don’t simply rely on one single database of potential buyers. Instead we link together, via the worldwide web, the databases of over 100 brokerages from around the world, resulting in an comprehensive and extremely powerful information base. Our Internet website is used as a 24 hour selling device from which potential customers can download terms and conditions, full technical specifications and colour images of vessels and other relevant details: www.workboatsnz.com Just as importantly we view the usage of industry media as a prime source of buyers. To this end our advertising agency creates powerful, eye-catching advertisements that successfully generate response after response from the right people, right around the globe.
Valuations We are experienced in the valuation and appraisal of all types of commercial vessels for finance, insurance, judicial and dispute resolution purposes. We have been instructed by major banks, financial organisations, solicitors, accountants, New Zealand Police and the New Zealand High Court.
Our People The Workboats Team of professionals, led by industry stalwart, Geoff Fraser, bring over 120 years of combined industry experiences to the company covering a wide range of services and technical roles. This all-round service includes sophisticated sales advice, advanced negotiating skills and professional appraisals.
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